{"product_id":"prime-lift-leather-straps","title":"Prime Lift Leather Grips","description":"\u003cdiv style=\"max-width: 850px; margin: auto; font-family: Arial, sans-serif; color: #fff; line-height: 1.6; background: #000; padding: 25px; border-radius: 12px;\"\u003e\n\u003c!-- TITLE --\u003e\n\u003ch2 style=\"font-size: 36px; font-weight: 900; color: #ff1a1a; -webkit-text-stroke: 1.5px #ffffff; text-transform: uppercase; letter-spacing: 1px; animation: subtlePulse 3s infinite ease-in-out; margin-bottom: 10px;\"\u003ePrimeLift™ Leather Grips\u003c\/h2\u003e\n\u003c!-- TAGLINE --\u003e\n\u003cp style=\"font-size: 15px; color: #bbb; margin-top: 0;\"\u003ePrecision support. Maximum grip. Built for serious strength training.\u003c\/p\u003e\n\u003c!-- DESCRIPTION --\u003e\n\u003cp style=\"font-size: 15px; color: #ddd; margin-top: 15px;\"\u003eThe \u003cb\u003ePrimeLift™ Leather grips\u003c\/b\u003e are engineered for athletes who demand uncompromising control during heavy lifts. Designed for deadlifts, pull-ups, and rowing movements, these straps eliminate grip fatigue so you can fully unlock your strength potential.\u003c\/p\u003e\n\u003cp style=\"font-size: 15px; color: #ddd;\"\u003eBuilt from \u003cb\u003epremium reinforced leather\u003c\/b\u003e with a non-slip grip layer, they deliver long-lasting durability while maintaining a locked-in, secure feel under extreme load.\u003c\/p\u003e\n\u003cp style=\"font-size: 15px; color: #ddd;\"\u003eThe ergonomic wrap design ensures a tight, comfortable wrist fit—giving you stability and confidence through every rep.\u003c\/p\u003e\n\u003c!-- FEATURES --\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 20px; border: 1px solid #ff1a1a; border-radius: 12px; background: #0a0a0a; box-shadow: 0 0 20px rgba(255, 26, 26, 0.15);\"\u003e\n\u003ch3 style=\"margin-top: 0; color: #fff;\"\u003e⚡ Key Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 18px; font-size: 14.5px; color: #ccc;\"\u003e\n\u003cli\u003e\n\u003cb style=\"color: #fff;\"\u003ePremium Leather Construction\u003c\/b\u003e – High-strength leather engineered for long-term durability and heavy-load resistance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb style=\"color: #fff;\"\u003eNon-Slip Grip Design\u003c\/b\u003e – Enhanced surface grip prevents slipping during intense pulling movements.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb style=\"color: #fff;\"\u003eWrist-Secure Ergonomic Fit\u003c\/b\u003e – Comfortable wrap design reduces strain while maintaining stability under load.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb style=\"color: #fff;\"\u003eVersatile Training Use\u003c\/b\u003e – Ideal for deadlifts, pull-ups, rows, and all heavy pulling exercises.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- PERFORMANCE --\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 18px; border-left: 4px solid #ff1a1a; background: #050505; border-radius: 10px;\"\u003e\n\u003ch3 style=\"margin: 0 0 8px 0; color: #fff;\"\u003e🧠 Built for Performance\u003c\/h3\u003e\n\u003cp style=\"margin: 0; font-size: 14.5px; color: #bbb;\"\u003eWhen grip fails, strength stops. \u003cb style=\"color: #fff;\"\u003ePrimeLift™\u003c\/b\u003e ensures your grip is never the limiting factor—so you can push heavier, longer, and harder.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ANIMATION --\u003e\n\u003cstyle\u003e\n@keyframes subtlePulse {\n  0% { text-shadow: 0 0 5px rgba(255, 26, 26, 0.2); }\n  50% { text-shadow: 0 0 12px rgba(255, 26, 26, 0.4); }\n  100% { text-shadow: 0 0 5px rgba(255, 26, 26, 0.2); }\n}\n\u003c\/style\u003e","brand":"The CrossFit Company","offers":[{"title":"Black","offer_id":44102349389927,"sku":null,"price":499.99,"currency_code":"ZAR","in_stock":true},{"title":"Green","offer_id":44102349422695,"sku":null,"price":499.99,"currency_code":"ZAR","in_stock":true},{"title":"Brown","offer_id":44102349455463,"sku":null,"price":499.99,"currency_code":"ZAR","in_stock":true},{"title":"Pink","offer_id":44102349488231,"sku":null,"price":499.99,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0665\/1713\/9559\/files\/LeatherGrips1.jpg?v=1777972619","url":"https:\/\/thecrossfitcompany.co.za\/products\/prime-lift-leather-straps","provider":"The Cross-Fit Company","version":"1.0","type":"link"}